Media relations is often an overlooked or underutilized part of independent game development, but it is a crucial element in building buzz for a new game title.
The session will start with what media relations are and how they can affect a game project, including real-life examples. Then we will take a look at different ways that creators can tell their games’ story, build buzz for a title, and develop stronger media relationships.
Michelle is a Senior Public Relations Specialist at Minneapolis marketing agency Gage who got her start on the West Coast in video games. What started out as a job turned into a passion for interactive entertainment and a career in helping dozens of video games, from indie mobile games to MMORPG’s, get noticed. She’s done it all!
Michelle HoffmanFeatured Sessions
